Ben

CEO

Founder, Ideator, and Africa Expert

Meet Ben

I've been involved with holidays to Africa for pretty much all my life... either taking them – whilst growing up in Sudan and Kenya – or making them, as a specialist tour operator for the past 20 years and counting.

Fifteen of those years were spent setting up and running Imagine Travel, a leading UK-based tour operator. So far, the things I’ve had most success at in my work life are: talking about Africa (I still love organising trips for people), forming strong relationships with local suppliers, and building successful teams by always keeping the focus on our customers.

I'm happy talking about anywhere from Cape Town to Khartoum, and now that I've got 3 children, I'm fast becoming a family holidays expert too.

My Favourite Trip

Safari in Laikipia, Kenya

Perfect for me and my family. Not your typical safari holiday! Wonderful owners, and great experiences. What more could you want?

Trip Ideas

Explore Ben's Recommended Trips

Turkana And Omo Valley Adventure

Nairobi
Laikipia
Turkana
Omo Valley

13 days
From £9,475 ^pp.

Laikipia Riding Safari

Sosian Lodge
Suyian Soul
Laikipia Wilderness
Sosian Lodge

8 days
From £6,922 ^pp.

Explore Kenya Safari (Amboseli, Lewa & Masai Mara)

Amboseli
Loisaba
Masai Mara

13 days
From £8,618 ^pp.

Kenya Family Safari & Beach Holiday

Laikipia
Masai Mara
Diani Beach

11 days
From £4,750 ^pp.

Ethiopia's Meskel Festival

Gondar
Simien Mtns
Lalibela
Axum

10 days
From £3,413 ^pp.

Timket and South Ethiopia

Addis Ababa
Harar
Jinka
Turmi
Konso
Arba Minch

11 days
From £3,720 ^pp.

Trekking, self-drive and beach adventure in Malawi

Mount Mulanje
Liwonde & Lake Malawi

20 days
From £4,590 ^pp.

Every pin tells a story

Where I've Been

Stand-out memories

My Recent & Most Loved Trips

Insider Knowledge

My Expertise

I've spent more time in Kenya than in any other African country. I’ve planned trips for the BBC in Mozambique, sailed its coast, bounced on its dirt roads and honeymooned in its luxurious beach hideaways. I have done Self-drive 4x4 safaris - driving all over Africa, making every mistake under the sun. I’ve spent great times in the Serengeti, the Selous, and Tanzania's beautiful coast. But Western Tanzania (and Katavi in particular) still elude me. I have 3 young boys and an adventurous wife Charlie, and as a family we’ve the experienced full travel spectrum… from five star luxury, to DIY camping and most in between.

Things I’ve learnt on the road