We are Far & Wild

In the early 2000’s I set up and ran one of Britain's leading tailor made tour operators. Commercially speaking we were a successful holiday company. The beneficiaries were our customers and of course our team… as we had a great time doing it. But no one else really.

After leaving that business I had time reflect on whether we’d really done justice to the opportunity provided by customers letting us organize what is usually their most important few weeks in the year. Could a travel company be more meaningful – not just for customers and staff, but for a wider group of people and communities connected to it? I don’t as yet know the answer to that question, but we decided to set up Far and Wild Travel to try.

— Ben Morison, Founder

At the outset, our mission was to be 'the leading travel company in the world for each of the continents we operate in'. Along the way building a tight community bringing customers, travel suppliers, and our team, together. More recently, and since the events that have affected everyone’s lives in the ‘roaring 20’s’ our mission is still to be the leading travel company, but with a much stronger focus on sustainability, conservation and with an accurate assessment of our collective footprint and how we can help improve it along the way.

We believe this is the future of travel.

— Alistair Walls, Managing Director