Our Values
You might not expect to see a values section on a travel company’s “About Us” page – but for us, they aren’t a marketing extra, they’re our foundation. They run through every choice we make, from the partners we work with to the way we look after our team and our travellers.
We can’t describe our values without first reflecting on the fact that there is a global climate and biodiversity crisis, and that one of the root causes of this is the global rise in consumerism and a de-linking between how we live and the natural resources upon which life is founded.
The fundamental goal of this company is to operate in a way that takes this reality into account. This requires a re-ordering of conventional company values and making a commitment to provide services that trigger benefits that ultimately lead to a better environment.
To do this we make our operating decisions based on the following values. (These are all as important as the other and are considerations that we will emphasise when going about our day-to-day economic activity).
Ultimately, we believe that true sustainability is rooted in action and collaboration, and these values guide every decision we make as a business.
Ben Morison
Founder & CEO
We recognise the urgency of the climate crisis.
We incorporate this awareness into our daily decisions. Whenever possible, we aim to be a positive net contributor to the environment. At the very least, our actions should cause no harm.
We advocate for environmental sustainability.
We use our influence with suppliers, partners, and customers to demonstrate positive leadership and advocate for environmental sustainability.
We intentionally recruit individuals who share our core values.
This ensures we retain and strengthen these principles as we grow and diversify.
We invest in long-term relationships.
We treat everyone – from suppliers to colleagues – with respect and good humour. This approach is reflected in our trade partnerships and HR policies.
Transparency is at the heart of our operations.
Internally, this starts with our leadership team and extends to all staff, creating an environment where the drivers behind decisions are accessible (while respecting personal privacy and trade secrecy).
We know that strong communities are essential to a sustainable world.
We commit to making a positive contribution to every community we engage with.
We encourage our staff to actively advocate for important causes.
This means supporting active stances that reflect Far & Wild’s core values, including involvement in grassroots or national campaigns and other forms of activism.
Commercial success is a critical part of our mission.
Commercial success is a critical part of our mission. It fuels our sustainability goals and demonstrates the viability of running a travel business centred on environmental objectives. In a world driven by capitalist principles, we must engage with the language of economics and profit to drive meaningful change and advocate for environmental protection.
Speak to one of our team today
and start planning your tailor-made holiday