If you're seeking a snowy adventure in the great outdoors, or a taste of authentic Japanese culture, Hokkaido has it all.

Hokkaido's unspoiled landscapes are a playground for nature enthusiasts. The island boasts some of Japan's most spectacular national parks, such as Shiretoko National Park, home to diverse wildlife and pristine wilderness. Hokkaido's reputation as a skiing paradise is well-deserved. Niseko, often dubbed the "Aspen of Japan," offers some of the world's finest powder snow and a range of slopes suitable for all levels. Whether you're a seasoned pro or a beginner, Niseko and other Hokkaido ski resorts provide the perfect setting for thrilling downhill adventures.

Witness the mesmerizing beauty of Hokkaido's landscapes. Visit the picturesque Blue Pond in Biei, where the water's surreal blue hues captivate visitors year-round. The lavender fields of Furano in summer and the snow festivals of Sapporo in winter are must-see attractions.

Hokkaido's indigenous Ainu culture is a unique facet of the island's identity. Learn about the Ainu people's traditions, art, and history at the Ainu Culture Promotion Centre in Sapporo. Hokkaido is also known for its warm and welcoming locals who are eager to share their culture and traditions with visitors.

Hokkaido's cuisine is a culinary journey in itself. Savor fresh seafood, including world-renowned Hokkaido scallops and crabs. Indulge in dairy products like rich, creamy Hokkaido milk and delectable cheese. Don't miss the chance to taste the island's famous miso ramen, a local specialty.

Travelling to Hokkaido from the UK, or from Japan’s mainland, is convenient with direct flights to New Chitose Airport near Sapporo. Once on the island, efficient train and bus networks make it easy to explore Hokkaido's various regions.

Hokkaido, with its captivating natural beauty, rich culture, and delectable cuisine, offers a well-rounded Japanese experience.