Japan’s paradisiacal island getaway

Whether you're basking in the sun on its pristine beaches, exploring historical sites, or indulging in traditional Japanese cuisine, Okinawa promises a wonderful experience.

Okinawa has a completely different feel to mainland Japan. It’s warm, laid-back, and full of character, with a mix of influences you won’t find anywhere else in the country.

The beaches are a big draw, of course — clear water, soft sand, and a slower pace that encourages you to take your time. There’s world-class diving here too, especially around the Kerama Islands, where coral reefs and sea life create an underwater world that’s well worth exploring.

Culture in Okinawa runs deep. The island’s royal past is on display at places like Shuri Castle, while local festivals and performances bring old traditions into the present in a way that feels very alive. You’ll hear the sanshin being played, see the Eisa dance in the streets, and get swept up in it all without needing to understand every detail.

Food is part of the experience here, and it’s different — heartier, earthier, with dishes like goya champuru and Okinawa soba that reflect the island’s story and setting. It’s the kind of place where even a simple meal can give you a sense of place.

We like Okinawa for how easy it is to be here. You don’t need a plan. Just follow your curiosity — it’s that kind of destination.