“For the eyes of Ben Morison only”

Founder Ben on discovering Ethiopia

Ben
Ben
Africa Specialist and CEO
Published on
20 Dec 2017
Updated on
17 Apr 2025
Simiens

As many of you will know, I’m half Ethiopian. But only on a technicality as I’ve only been there once, I've never met my Ethiopian father, nor have I had anything else to do with the country or its people.

But late last year I had an extraordinary double dose of Ethiopian serendipity. The first came when I bumped into an old friend and former colleague who was a leading expert on Ethiopia and Madagascar in the UK. We quickly ended up agreeing to work together, and fast forward a few months Far and Wild now has launched Madagascar and Ethiopia programmes that are among the most comprehensive in the UK

So I was pleased!! Maybe, just maybe, a journey to greater ‘Ethiopian-ness’ was about to begin. But I was in for a rude awakening… it was about to be fast-tracked!!

Shortly afterwards came the second helping of serendipity. It arrived via an email entitled “For the eyes of Ben Morison only”. Yes... I know what you’re thinking... the late aunt of a Nigerian King had bequeathed me 20 million dollars... I started reading the first line and simultaneously reached for my mouse to go for the ‘right click / delete’. Luckily by the time I’d got hold of it - I’d read;

“My name is ****, and l am your half sister on your Ethiopian father's side. I have waited many years to write these few words and l hope that they will bring you as much joy reading them as l have in writing them”

… the rest of the email revealed not only that it was true... I did indeed have a half sister who was a few years older than me, and had lived in London most of her adult life... but also that our father - Kifle Selassie Beseat - was alive and well and living in Paris. WOW !

A meeting in London with my sister soon followed, and then shortly after - a rendezvous in Paris with Kifle, my father. Over the course of hectic, happy & Ethiopia infused weekend – my wife Charlie and I quickly got to know Kifle, met his many of his friends and caught up on over 40 years of life. Immediate similarities were obvious, and there were no recriminations, just happiness at the opportunity to share life and look forward. A memorable weekend !

Kifle Jacques Elie
My father Kifle & friend Jacques-Elie
Ethiopia Reading
Reading up on Ethiopia
Kifle Charlie
Kifle & my wife Charlie

Since then, Whatsapp groups have been formed, family trees sketched on napkins, and Aunts and Uncles have been facetimed. Further Paris trips are in the diary, and it has become apparent that we share a vision for a unified, confident Africa that he would describe as 'Panafricanism' - a concept to which his considerable energies have been devoted for much of his life. And the Flipflopi Project, when I told him about it, was right up his street.

So there you have it… the start of 2018 will find me a whole lot more Ethiopian – and today, shortly after writing this, I am booking some flights to Addis Ababa for my Mum and I in March. So shortly we’ll have not just one, but two Ethiopia experts at Far and Wild travel.

Wondering when to visit? Take a look at our best time to visit Ethiopia.

Looking for some more inspiration? Take a look at our best safari holidays ideas, our favourite family safaris, our big five safari guide or our top African safari honeymoon suggestions.

To see our most popular Ethiopia itinerary click here.

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Ali 1

Alistair

Ben morison bio pic May18

Ben

Shirley Newman

What can I say….my son and myself had the most wonderful time in Kenya thanks to the first-class itinerary that Ben and Louise put together for us. We spoke with Ben many times to ensure he ‘got it right’. This was our 2nd visit to Kenya, and it certainly lived up to our expectations and memories. Throughout our time in Kenya, we saw many lions, giraffes, elephants, ostriches, hyenas, cheetahs, and leopards, to name just a few. Nothing was too much trouble for all the staff; we cannot have been looked after any better. I would highly recommend Far and Wild; they are so knowledgeable and have personally visited the lodges and areas. We are already planning another visit, and we cannot wait. Since our return again Ben phoned to see how it went in addition to emails.

August, 2025
Elizabeth Spells

I have just returned from the most amazing trip to Tanzania, booked with Far & Wild. Everything went so smoothly from the first time I spoke with them. The planning was great, the itinerary was perfect for us, and the lodges were amazing. We spent 10 nights with an amazing guide, travelling through Northern Tanzania and even got to see the migration, which was a lifetime ambition of mine. This wasn't our first safari, so we were nervous as to how it would compare, but it was spot on. We're particularly grateful that she suggested a private 'bush lunch' in the Ngorongoro Crater as the public picnic spot was very busy! I will certainly be using them again to book our next trip....we're thinking of a relaxing beach stay next time to get over the excitement of safari!

July, 2024
Orla Rhodes

Just back from another amazing F&W organised trip to Namibia with the family (8 adults). Having been there before, Alistair tailored our trip to include our favourite locations and added a new one for us, Okonjima Plains camp, which we loved.The quality of accommodation and guiding, activities, food and drinks was exceptional throughout. Although not inexpensive I felt it was good value for the level of luxury we had. Kwessi Dunes, Shipwreck lodge, Ongava, Okonjima with pit stops Windhoek (city tour recommended ), Swakopmund (Sandwich Harbour and Walvis Bay tour) and Grootberg lodge (best sundowner drive )

June, 2024
Arnhild Schia

We had a wonderful trip to São Tomé and Príncipe - a small island nation in the Gulf of Guinea with paradise (almost empty) beaches and jungle forest. It was all well organised by Far and Wild and we stayed at Omali lodge at Sao Tome, then on Roca Sundy, and Sunday Praia at Principe - a great combination of different types of resorts/hotels. Omali is close to Sao Tome town with its colonial buildings, markets, hustle and bustle. Roca Sunday gives an old plantation experience and Sundy Praia a luxury beach experience. Very friendly (from time to time a bit slow) service, great fresh food, specifically if you like fish/seafood, vegetables and fruits (almost all sourced locally). Nice temperature between 23 and 30 degrees Celsius, nice swimming conditions. We really recommend this for those who want to experience a pristine destination with few other tourists and friendly and welcoming people. The islands also feel (and I believe are) very safe. At Principe, there are no dangerous animals, snakes or whatever, and it was great to be able to hike in the jungle without being very conscious of where to put your hands and feet. Go before everyone else does!

July, 2024
Henri Papenfus

Back home again, basking in the joys of a superb safari. Every aspect you arranged for us, including linking up with Mack Air and Wild Horizons locally to transport us. The choice of camps, Camp Hwange in Zimbabwe and Muchenenje Safari Lodge in Botswana, was spot on and exactly what we had hoped for - ideally situated, comfortable, in good surroundings, and with excellent wildlife on the doorstep and throughout the wider country. The service staff in each looked after us very well, catering was excellent, and the game guides were professional, knowledgeable and helpful. The weather was, as usual for that part of the world, also good at the time of our visit. Blue skies and stunning sunsets. Warm but not too hot during the day, although quite cold at sunrise when viewing game. The viewing started. You made us happy, and we recommend you to similar safari enthusiasts with confidence.

June, 2024
AC

Far and Wild went above and beyond to make sure my trip to Zambia was special. I would definitely recommend them and their services to anyone wanting to travel to Africa.

May, 2024
Tiny

Lovely holiday at the amazing Almanara on Galu beach, a beach like no other. Far and Wild excelled themselves from beginning to end of our holiday in beautiful Kenya.... What a country!,

April, 2024
Stodge

Wow! These guys are amazing. Can’t recommend them highly enough. Friendly AND efficient! Sorted out our trip (last minute and lots of different family member needs, sorry!) in record time and everything worked like clockwork. Trip of a lifetime to the Masai Mara. Will be back (and use F&W again!)!

March, 2024
Fiona C

It was a dreamy holiday on the Kenyan Coast - Far and Wild, their efficiency and professionalism allowed us to relax and be the happiest family alive !! We cannot fault them, their care and understanding of what we wanted from a holiday ensured we had the most memorable trip. We will be booking with them again for sure!

March, 2024