A real highlight of any Vietnam journey

Hoi An, a picturesque UNESCO World Heritage town in central Vietnam, offers an enchanting blend of history, culture, and culinary delights.

Hoi An is one of Vietnam’s most enchanting towns – a beautifully preserved trading port with lantern-lit streets, mellow riverside cafés, and a calm, timeless atmosphere. It’s the kind of place where it’s easy to slow down. You’ll find yourself wandering cobbled lanes lined with mustard-yellow shopfronts, stopping for iced coffee, and watching the world go by from a shady balcony or a boat on the Thu Bon River.

What we love about Hoi An is how effortlessly it blends heritage and creativity. The Old Town is a UNESCO World Heritage Site, full of temples, merchant houses, and tailors who can craft a made-to-measure outfit in a day or two. But there’s also a contemporary, artisanal side to the town, with excellent restaurants, stylish boutiques, and hidden cocktail bars that feel wonderfully unexpected.

Beyond the town centre, you’re just a short bike ride from rice paddies, rivers, and some of Vietnam’s best beaches. We recommend a cooking class in a local village, a visit to the peaceful coconut palm waterways, or simply some time on An Bang Beach with its laid-back restaurants and ocean breeze.

Hoi An works for everyone – couples, families, foodies, or first-time visitors. It’s welcoming, walkable, and full of charm – a real highlight of any Vietnam journey.