Venture east of Montevideo, and you'll discover Uruguay's Atlantic Coast, home to the country's most stunning beaches.

This region, often referred to as the 'Uruguayan Riviera,' is a blend of natural beauty and refined elegance. Expect vast, open beaches of soft sand, dramatic dunes, and lighthouses perched on rugged headlands.

During the peak summer months, this region becomes a preferred escape for Argentinians and Brazilians seeking a sophisticated yet relaxed beach experience. The extensive coast is dotted with beautiful boutique hotels offering breathtaking ocean views and exquisite dining, making it a popular destination for those in search of both luxury and tranquility.

Punta del Este, the glitzy star of the coast, exudes a cosmopolitan charm with its skyline of shimmering high-rises overlooking expansive golden beaches. This once-sleepy fishing village has transformed into one of South America's most glamorous resort towns, brimming with upscale hotels, holiday homes, casinos, designer boutiques, and trendy bars and restaurants.

Continuing eastward, the towns of La Barra, Manantiales, and Jose Ignacio offer a progressively quieter atmosphere, each with its own unique charm. Jose Ignacio, the most laid-back of the three, has developed as a haven for those seeking understated luxury. This former fishing village boasts some of the best boutique hotels in the region, complemented by bohemian shops, smooth dulce de leche ice cream, and the local favourite, Chivito sandwiches. The town's exclusivity is underscored by its small size and the allure of seasonal bars and restaurants that attract foodies from around the world.

For those in search of solitude, a day trip to Cabo Polonio is a must. This remote hamlet, accessible only by foot or 4x4, is an off-the-grid paradise. With no electricity or running water, the village relies on wind power and generators, creating a truly unique atmosphere. The iconic lighthouse, often the only source of light at night, adds to the magic of this place. Nearby, a large sea lion colony and some of the country's most beautiful beaches await, where dolphins can occasionally be seen at play.