Our CEO Inducted into Global Travel & Tourism Resilience Hall of Fame.

Far & Wild’s Founder, Ben Morison, has been honoured with a place in the Global Travel and Tourism Resilience Hall of Fame.

Gemma
Gemma
Marketing & PR Exec
Published on
07 Nov 2024
Updated on
08 Nov 2024
Ben Award

We’re delighted to share that Ben Morison, our CEO has been awarded entrance into the Global Travel and Tourism Resilience Council Hall of Fame.

This prestigious award celebrates leaders who have made significant and lasting impacts on the travel and environmental sectors. Ben’s career has been defined by pioneering initiatives that blend commercial success with a deep commitment to sustainability and community impact.

Ben Morison Far and Wild Travel
Ben Morison inducted Global Travel and Tourism Resilience Hall of Fame.
7 Ben Morison Awards Global Travel and Tourism Resilience Council Hall of Fame 2024
Ben giving his speech at the Global Travel and Tourism Resilience Council Hall of Fame 2024.
5 Ben Morison Awards Global Travel and Tourism Resilience Council Hall of Fame 2024
Global Travel and Tourism Resilience Council Hall of Fame 2024.

Some of Ben’s standout, sustainability-focused achievements that earned him a place in the Global Travel & Tourism Hall of Fame include:

The Flipflopi Project (2015-Present)


Ben launched an initiative to combat marine pollution by building the world’s first recycled plastic sailing boat. Hailed by The Times as "Africa’s Blue Planet moment" the project influenced plastic bans in Kenya and Tanzania and continues to create a circular economy in Lamu, recycling 12 tonnes of plastic monthly.

Flipflopi upclose showing flipflops
Flipflopi up-close
Flipflopi sailing
The Flipflopi Boat

Far & Wild Travel (2018-Present):


A pioneer in sustainable travel, Far & Wild donates 10% of its profits to non-profits. The company offsets carbon emissions for 90% of its holiday sales and is committed to transparently reporting on all its sustainability linked activity.

See our Impact Report 2023/24

Governors balloon safaris 2
Hot Air Balloon Safaris
Peulla Chile
Peulla, Chile

Ride4Rangers (2020)


During the Covid pandemic, Ben and Far & Wild MD Alistair led a charity bike ride from Lands End to John O'Groats, uniting the travel industry to raise $500,000 for African national parks. The campaign attracted the support of brands including Landrover, Belmond and Accor Hotels, and earned widespread media coverage on the BBC, The Telegraph, plus winning that years prestigious Out There Magazine Sustainability Award.

Ride4 Rangers
Ride 4 Rangers
Lr Brand 22864 Fb Ride4 Rangersfinish11
Ride 4 Rangers

Carbon Scoring Framework (2021)


Ben initiated the development of a pioneering carbon scoring framework for tailor-made holidays – the first tool of its kind in the world to accurately quantify the carbon footprint of a 100% tailor-made holiday. Instead of retaining the IP of the tool, he allowed it be open source, and variations of the framework have now been adopted industry wide.

Carbonscored logo
Carbon Neutral Leaves

Wilder Guides (2022)


Ben launched this independent guidebook publisher focused on responsible travel, releasing a Namibia guide in 2021 and co-authoring The Wilder Guide to Kenya with Jan Fox in 2024.

See Wilder Guides

Kenya Guide Book
Wilder Guide to Kenya
Wilder Guide Page 20 21 A Brief History
Wilder Guide

Ben’s vision and leadership continue to inspire resilience and sustainability in the industry. We couldn’t be prouder of his well-earned recognition!

Speak to a responsible travel expert today.

Start planning your tailor-made holiday today.

Call 0203 111 1315
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Shirley Newman

What can I say….my son and myself had the most wonderful time in Kenya thanks to the first-class itinerary that Ben and Louise put together for us. We spoke with Ben many times to ensure he ‘got it right’. This was our 2nd visit to Kenya, and it certainly lived up to our expectations and memories. We stayed in four locations, firstly at the wonderful El Karama Lodge, Laikipia Wildlife Conservancy, where we even had a visit from Ruth from Far and Wild! Then, for a return visit, to Saruni Samburu, which is absolutely stunning and still one of our favourite places in the world. Next came Basecamp Mara Camp, where we saw our first Cheetah, the only animal we didn’t see on our first visit. After that, onto the wonderful Leopards Hill in the Naiboisho Conservancy, what a way to spend the last four days of this trip. Here we finally spent many hours with a beautiful leopard. Throughout our time in Kenya, we saw many lions, giraffes, elephants, ostriches, hyenas, cheetahs, and leopards, to name just a few. Nothing was too much trouble for all the staff; we cannot have been looked after any better. Since our return again Ben phoned to see how it went in addition to emails. I would highly recommend Far and Wild; they are so knowledgeable and have personally visited the lodges and areas. We are already planning another visit, and we cannot wait.

16 Aug 2025
Elizabeth Spells

I have just returned from the most amazing trip to Tanzania, booked with Far & Wild. Everything went so smoothly from the first time I spoke with them. The planning was great, the itinerary was perfect for us, and the lodges were amazing. We spent 10 nights with an amazing guide, travelling through Northern Tanzania and even got to see the migration, which was a lifetime ambition of mine. This wasn't our first safari, so we were nervous as to how it would compare, but it was spot on. We're particularly grateful that she suggested a private 'bush lunch' in the Ngorongoro Crater as the public picnic spot was very busy! I will certainly be using them again to book our next trip....we're thinking of a relaxing beach stay next time to get over the excitement of safari!

17 Sept 2025
Orla Rhodes

Just back from another amazing F&W organised trip to Namibia with the family (8 adults). Having been there before, Alistair tailored our trip to include our favourite locations and added a new one for us, Okonjima Plains camp, which we loved.The quality of accommodation and guiding, activities, food and drinks was exceptional throughout. Although not inexpensive I felt it was good value for the level of luxury we had. Kwessi Dunes, Shipwreck lodge, Ongava, Okonjima with pit stops Windhoek (city tour recommended ), Swakopmund (Sandwich Harbour and Walvis Bay tour) and Grootberg lodge (best sundowner drive )

31 Jul 2024
Arnhild Schia

We had a wonderful trip to São Tomé and Príncipe - a small island nation in the Gulf of Guinea with paradise (almost empty) beaches and jungle forest. It was all well organised by Far and Wild and we stayed at Omali lodge at Sao Tome, then on Roca Sundy, and Sunday Praia at Principe - a great combination of different types of resorts/hotels. Omali is close to Sao Tome town with its colonial buildings, markets, hustle and bustle. Roca Sunday gives an old plantation experience and Sundy Praia a luxury beach experience. Very friendly (from time to time a bit slow) service, great fresh food, specifically if you like fish/seafood, vegetables and fruits (almost all sourced locally). Nice temperature between 23 and 30 degrees Celsius, nice swimming conditions. We really recommend this for those who want to experience a pristine destination with few other tourists and friendly and welcoming people. The islands also feel (and I believe are) very safe. At Principe, there are no dangerous animals, snakes or whatever, and it was great to be able to hike in the jungle without being very conscious of where to put your hands and feet. Go before everyone else does!

3 Jul 2024
Henri Papenfus

Back home again, basking in the joys of a superb safari. Every aspect you arranged for us, including linking up with Mack Air and Wild Horizons locally to transport us. The choice of camps, Camp Hwange in Zimbabwe and Muchenenje Safari Lodge in Botswana, was spot on and exactly what we had hoped for - ideally situated, comfortable, in good surroundings, and with excellent wildlife on the doorstep and throughout the wider country. The service staff in each looked after us very well, catering was excellent, and the game guides were professional, knowledgeable and helpful. The weather was, as usual for that part of the world, also good at the time of our visit. Blue skies and stunning sunsets. Warm but not too hot during the day, although quite cold at sunrise when viewing game. The viewing started. You made us happy, and we recommend you to similar safari enthusiasts with confidence.

28 Jun 2024
AC

Far and Wild went above and beyond to make sure my trip to Zambia was special. I would definitely recommend them and their services to anyone wanting to travel to Africa.

5 Jun 2024
Tiny

Lovely holiday at the amazing Almanara on Galu beach, a beach like no other. Far and Wild excelled themselves from beginning to end of our holiday in beautiful Kenya.... What a country!,

5 Jun 2024
Stodge

Wow! These guys are amazing. Can’t recommend them highly enough. Friendly AND efficient! Sorted out our trip (last minute and lots of different family member needs, sorry!) in record time and everything worked like clockwork. Trip of a lifetime to the Masai Mara. Will be back (and use F&W again!)!

5 Jun 2024
Fiona C

It was a dreamy holiday on the Kenyan Coast - Far and Wild, their efficiency and professionalism allowed us to relax and be the happiest family alive !! We cannot fault them, their care and understanding of what we wanted from a holiday ensured we had the most memorable trip. We will be booking with them again for sure!

5 Jun 2024