Wild beauty, rich culture, and warm island spirit.
With two main islands, Upolu and Savai’i, plus a scattering of smaller islets, Samoa is a land of waterfalls, volcanic peaks, golden beaches, and friendly villages. A Samoa holiday is about slowing down and experiencing island life at its most authentic.
What sets Samoa apart is its strong cultural identity, known locally as ‘Fa’a Samoa’ - the Samoan Way. This traditional way of life shapes everything, from the warm welcomes in local villages to the vibrant church services and lively dance performances. Visitors are often invited to take part, creating a holiday that feels as enriching as it is relaxing.
Nature in Samoa is spectacular and varied. On Upolu, you’ll find Samoa’s capital Apia, colourful markets, and natural icons like the To Sua Ocean Trench, Lalomanu Beach, and cascading waterfalls hidden in rainforest valleys. Savai’i, the larger island, is wilder and more traditional, with dramatic lava fields, blowholes, star mounds, and quiet villages where time seems to stand still. Together, the two islands balance convenience with authenticity, making Samoa a destination that feels both accessible and wonderfully untouched.
Accommodation caters to every style, from beachfront fales offering simple charm to boutique retreats and luxury resorts. Activities range from snorkelling coral lagoons and hiking volcanic craters to swimming with turtles and exploring archaeological sites. A Samoa holiday is more than a beach escape, it’s a chance to discover Polynesia at its most genuine, where natural wonders and cultural traditions go hand in hand.

Coral Coast to Pacific Harbour - Two Sides of Fiji
- Coral Coast
- Pacific Harbour
Relax on golden beaches, explore lush rainforests, snorkel vibrant lagoons, and enjoy cultural encounters and adventure activities, all while staying in hand-picked resorts that perfectly balance comfort and discovery.
Samoa Trip Inspiration
Types of Samoa holidays
Speak to a Samoa expert today
and start planning your tailor-made holiday

Ruth
Samoa Expert