Incredible landscapes, exciting skiing adventures, and indigenous culture
If you're seeking a snowy adventure in the great outdoors, or a taste of authentic Japanese culture, Hokkaido has it all.
Hokkaido feels like a breath of fresh air — a wilder, more open side of Japan where nature takes centre stage. This northern island is a dream for outdoor lovers, offering everything from alpine adventures to quiet, scenic escapes.
In winter, Hokkaido’s ski resorts come to life. Places like Niseko are famous for their light, powdery snow — some of the best in the world. Whether you’re carving down the slopes or taking it slow on a beginner run, the mountain views and laid-back atmosphere make it easy to fall in love with the season here.
Come summer, the scenery transforms. Lavender fields in Furano roll out in vibrant colour, and the Blue Pond in Biei draws visitors with its striking, almost unreal shade of turquoise. Over in Sapporo, winter brings the famous Snow Festival — with towering ice sculptures and sparkling displays that feel straight out of a storybook.
Hokkaido is also home to Japan’s indigenous Ainu people. Their traditions, music, and artwork add a rich layer to the island’s identity. The Ainu Culture Promotion Centre in Sapporo offers a great introduction — and a thoughtful window into a part of Japan you won’t find elsewhere.
Food is another reason Hokkaido stands out. Seafood lovers are in for a treat, with scallops, crab, and sea urchin fresh from local waters. The region’s dairy farms also produce famously rich milk and cheese. And when it’s time to warm up? A bowl of miso ramen — a local favourite — hits the spot.
Getting to Hokkaido is simple, whether you're flying in from another country, or hopping over from the mainland. New Chitose Airport near Sapporo is the main gateway, and once you're there, the island's well-connected trains and buses make exploring easy.
From snow-covered peaks to summer wildflowers, Hokkaido has a rhythm and beauty all its own — a place to slow down, explore deeply, and experience a quieter side of Japan.
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