The world's newest and most intruiging travel destination - one not to miss
A stunning kingdom of deserts, ancient religous sites, modern cities, forests and breathtaking coastlines
The Kingdom of Saudi Arabia is one of the world’s most mysterious and beguiling travel destinations. Long closed to tourists and indeed almost all overseas visitors, it started its tourist visa programme in September 2019, opening up this vast land of history, dramatic landscapes, fascinating culture and surprising modernity to visitors from all over the world. The change was driven by the desire to remove its reliance on oil revenue as the principal source of GDP, taking leave from neighbouring Arab states such as Dubai and Abu Dhabi to promote tourism, sport and leisure as being at the heart of change in the country. Significant efforts have been made to change the way the country is perceived, especially in regard to women’s’ rights, with the international perception a long way from the reality that visitors will encounter once they arrive.
Of course, Saudi Arabia is most famous for the holy city of Mecca in the west where millions of Muslims head to every year on their Hadji and Umrah Pilgrimages. Regarded as the very epicentre of the Islamic world, it remains closed to members of other faiths but remains the most important place to visit for Muslims from across the planet. Equally important and perhaps more interesting to many Pilgrims is the smaller city of Medina, where the Prophet Muhammed was buried having built his own Mosque and the city remains a popular spot to spend some time for Muslim visitors.
Whilst religion is a significant part of life in Saudi Arabia, it is certainly not the only intriguing part of the country, with amazing landscapes and historical sites to be found almost everywhere you go. The north eastern region of Al Ahsa is home to vast oases and fields of palm trees and also boasts a UNESCO World Heritage Site in the caves of the Ol Qarah Mountains where some of the earliest signs of human habitation can be found. The rugged mountains of Al Baha are home to valleys were deserted towns and villages can be found and Al Ula is home to the ancient monolith of Hegra which is the twin of the better known rock-hewn monuments at Petra in Jordan.
The modernity of Saudi Arabia is also very striking, not least in the biggest cities of Jeddah and Riyadh, the latter of which is the Kingdom’s capital. These strikingly modern cities really encapsulate what modern day Saudi Arabia is all about – a country rocketing in to the 21st century but one that stays true to its rich cultural heritage and history. Elegant skyscrapers sit next to traditional accommodation quarters and expensive boutiques aside bustling souqs. The blend of ancient and modern is one of the great allures of visiting these cities which are of course home to world class hotels. With outstanding diving to be enjoyed along the coastline of the Red Sea, it offers a huge range of holiday experiences to delight even the most seasoned of traveller.
No doubt Saudi Arabia may not be the most immediately appealing of travel destinations, but scratch beneath the service and leave incorrect misconceptions behind and you will find a truly remarkable travel destination, as yet untouched by mass tourism and a destination to genuinely savour.
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FAQs About Your Saudi Arabia Holiday
Planning a holiday to Saudi Arabia? Our experts share advice on everything from what to pack, when to go, to tips for families, covering the questions we get asked the most.
When is the best time to visit Saudi Arabia?
The best time to visit Saudi Arabia is between October and March, when temperatures are cooler and more comfortable for sightseeing and outdoor experiences. Summer can be extremely hot, particularly in desert regions and inland cities, so travel during the cooler months is strongly recommended.
Why choose Saudi Arabia for a holiday?
Saudi Arabia offers access to some of the Middle East’s most striking landscapes and least-visited historic sites. From ancient Nabataean cities and rock art to dramatic desert scenery and a rapidly emerging cultural scene, it’s ideal for travellers seeking depth, space, and discovery.
Is Saudi Arabia safe for travellers?
Yes. Saudi Arabia has invested heavily in infrastructure and tourism safety, and crime rates are low. Travel is generally well organised, with good roads, domestic flights, and clear visitor processes, particularly when travelling with experienced local guides.
What cultural expectations should visitors to Saudi Arabia be aware of?
Saudi Arabia is culturally conservative, though reforms have made travel easier in recent years. Modest dress is expected in public spaces, alcohol is not permitted, and respectful behaviour is important at religious and historic sites.
What currency is used in Saudi Arabia?
The Saudi Riyal (SAR) is the national currency. Cards are widely accepted in cities and hotels, and ATMs are readily available. Cash is still useful in smaller towns and for local markets.
What languages are spoken in Saudi Arabia?
Arabic is the official language of Saudi Arabia. English is increasingly spoken, especially in hotels, tourism sites, and major cities, making communication straightforward for most travellers.
What kinds of landscapes can I expect to see in Saudi Arabia?
Saudi Arabia’s landscapes are surprisingly varied, including vast deserts, volcanic plateaus, dramatic sandstone formations, Red Sea coastlines, and fertile mountain regions in the southwest.
What are Saudi Arabia’s key historical highlights?
Highlights include Hegra (AlUla), a UNESCO-listed Nabataean site, ancient rock art across the Kingdom, historic Jeddah, and traditional villages in Asir. These sites offer insight into Saudi Arabia’s deep and diverse past.
What should I pack for a trip to Saudi Arabia?
Lightweight, loose-fitting clothing is essential, along with sun protection and sturdy footwear. Modest dress is important, particularly in public spaces and rural areas. Evenings can be cool in winter, especially in desert and mountain regions.
Do I need a visa to visit?
The majority of countries we offer require visas to visit, please give our team of experts a call on 0203 111 1315 to chat through a specific country requirement as these do change over time. Visas can sometimes be purchased on arrival but often you are required to get one prior to travel. We recommend visiting the UK Foreign, Commonwealth & Development Office (FCDO) website or the relevant embassy for up-to-date information on visas, entry rules, and travel advice as soon as you have booked your trip.
Is it safe to visit?
Your safety is always our top priority and our team are always happy to spend time answering any questions or concerns, just give one of our experts a call on 0203 111 1315. We only sell destinations and experiences that are considered safe for travel at the time of booking. However, situations can change, so we always recommend checking the latest guidance from the UK Foreign, Commonwealth & Development Office (FCDO) before you travel. We also encourage you to follow any local advice while abroad and take out comprehensive travel insurance for peace of mind.
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